OUR
HISTORY
WHO
WE ARE
Coferly is the largest outsourcing company for hair coloring and bleaching in Latin America. Tradition, quality and innovation are its core ideals.
In the quest for innovation and improvement, we constantly invest in research to offer products with innovative technologies and superior performance.
All of our raw materials have guaranteed origins, which has led to our recognition as one of the best professional hair coloring brands in Brazil for over 88 years.
1936
Company foundation with the product Tablet Santantonio.
1946
Company acquired by João Ferraz Jr., remaining with the Ferraz family ever since (1st Generation).
1972
Company restructuring with the name Coferly (CO = Company, Fer = Ferraz, Ly = Lygia) – 2nd Generation; 100m² Headquarters in São Paulo, in the Pompeia neighborhood; Employees: 4 people.
1977
500m² Headquarters in São Paulo, in the Casa Verde neighborhood; Employees: 20 to 40 people.
1998
Start of outsourcing of the coloring and bleaching operation – New business model.
2008
Current 6,500m² Headquarters in the city of Cotia, in São Paulo – Manufacturing Plant; Employees: 100 to 330 people.
2016
7,500m² Branch in the city of Cotia, in São Paulo – Logistics Unit; Employees: 20 to 30 people; Total area 14,000m² (head office + branch).
2019
Winners of the ABIHPEC Qualified Supplier Award in the Outsourcing category, Highlight of the Year Award; Korn Ferry Engaged Performance Award (global award). Outsourcing category, Highlight of the Year Award;
Korn Ferry Engaged Performance Award (global award).
2020
Monthly Sales Record; New 6,000m² Branch – Logistics Unit; Winner of the ABIHPEC Qualified Supplier Award in the Outsourcing of the Year category.
2021
Highest sales revenue in the company’s history; New commercial positioning (active); Launch of the “Mundo” shade collection.
2022
Launch of all formulations in their Vegan version; My Color Vibes Direct coloring in fashionable shades.
2023
Commercial policy evolution, consequently leading to the monthly revenue record being broken in 3 subsequent months.
mission
To Drive our customers’ success by delivering solutions through infrastructure, technology and innovation.
vision
To become a benchmark and partner in hair cosmetic solutions.
Values
People, Respect, Diversity, Resilience, Innovation and Responsibility.