OUR
HISTORY

WHO
WE ARE

Coferly is the largest outsourcing company for hair coloring and bleaching in Latin America. Tradition, quality and innovation are its core ideals.

In the quest for innovation and improvement, we constantly invest in research to offer products with innovative technologies and superior performance.

All of our raw materials have guaranteed origins, which has led to our recognition as one of the best professional hair coloring brands in Brazil for over 88 years.

88 years
Timeline

1936

Company foundation with the product Tablet Santantonio.

1936

1946

Company acquired by João Ferraz Jr., remaining with the Ferraz family ever since (1st Generation).

1946

1972

Company restructuring with the name Coferly (CO = Company, Fer = Ferraz, Ly = Lygia) – 2nd Generation; 100m² Headquarters in São Paulo, in the Pompeia neighborhood; Employees: 4 people.

1972

1977

500m² Headquarters in São Paulo, in the Casa Verde neighborhood; Employees: 20 to 40 people.

1977

1998

Start of outsourcing of the coloring and bleaching operation – New business model.

1998

2008

Current 6,500m² Headquarters in the city of Cotia, in São Paulo – Manufacturing Plant; Employees: 100 to 330 people.

2008

2016

7,500m² Branch in the city of Cotia, in São Paulo – Logistics Unit; Employees: 20 to 30 people; Total area 14,000m² (head office + branch).

2016

2019

Winners of the ABIHPEC Qualified Supplier Award in the Outsourcing category, Highlight of the Year Award; Korn Ferry Engaged Performance Award (global award). Outsourcing category, Highlight of the Year Award;

Korn Ferry Engaged Performance Award (global award).

2019

2020

Monthly Sales Record; New 6,000m² Branch – Logistics Unit; Winner of the ABIHPEC Qualified Supplier Award in the Outsourcing of the Year category.

2020

2021

Highest sales revenue in the company’s history; New commercial positioning (active); Launch of the “Mundo” shade collection.

2021

2022

Launch of all formulations in their Vegan version; My Color Vibes Direct coloring in fashionable shades.

2022

2023

Commercial policy evolution, consequently leading to the monthly revenue record being broken in 3 subsequent months.

2023

mission

To Drive our customers’ success by delivering solutions through infrastructure, technology and innovation.

vision

To become a benchmark and partner in hair cosmetic solutions.

Values

People, Respect, Diversity, Resilience, Innovation and Responsibility.

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